Sales coaching has two components: performance management and developmental coaching. Performance management is a quarterly one-on-one meeting where you review a rep’s sales results, activity level, and evaluate their performance. Developmental coaching, on the other hand, is about developing the salesperson’s competence and willingness to sell better going forward. In short, performance management looks primarily … Read full article
Preparation is important, but it’s not everything. You also need to understand how to work effectively during the heat of the moment when you are confronted with a skilled negotiator. Specifically, you should understand the guidelines for effective negotiations and conduct your activities in accordance with them—listening for your customer’s interests, creating innovative win/win alternatives, … Read full article
An executive I know told me recently that a new vice president of sales had joined his firm the previous summer and launched a process to hire a new sales training firm. The SVP’s preference was for a company he had experience working with. He and the decision-making team evaluated that firm and one other … Read full article
Most salespeople include in their approach call a “benefit statement,” which is two or three generic customer benefits that attempt to create interest so the prospect agrees to an initial appointment. But the vast majority of prospects you call are either in the Change or Discontent steps when you call them. They may or may … Read full article
Today we’re going to cover the The Doctor’s role in sales training. The Doctor’s role in sales is to ask questions for two essential reasons: to find out what kind of prospect you’re working with, and to establish their needs, problems and opportunities. Your prospects (patients) fall into three categories: sick, fairly healthy, and “in-denial.” … Read full article
Coaching “symptoms” instead of underlying causes does more harm than good. Accurate diagnosis of a performance problem means looking for the common threads, then applying a bit of detective work to consider: Is this a skill problem? If so, teach. Is this a willingness/motivation problem? If so, help the rep understand the reasons why they … Read full article
A common mistake sales managers make in sales training, is to give salespeople a laundry list of things they need to improve upon. However, most salespeople only have the capacity to improve one or two things at any given time. You don’t want to overwhelm them because you may hurt their self confidence – not … Read full article
Companies interested in increasing the professionalism and productivity of their sales force often select a sales training program to solve this need. This decision, however, places the cart before the horse. The success of a company’s sales training initiative is absolutely affected, both positively and negatively, by the company’s sales managers’ ability and commitment to … Read full article
Is your sales team lagging well behind where they should be? You’ve no doubt heard the saying, “success breeds success.” Unfortunately, the reverse is also true: failure can breed failure. Here are some specifics about how you can turn around a lagging sales team. Even if your team is doing fairly well, you’re bound to … Read full article
Webster’s defines the word solution as “the answer to a problem.” So why is it that so many sales organizations fervently believe that they are the “preferred solutions provider” in their marketplace, but their sales proposal document makes no mention whatsoever of the customer’s problems and issues? How can we call ourselves solutions providers if … Read full article